Beyond 2012 - an integrated Design Story
The London 2012 Games changed the East End’s skyline. From the iconic Olympic venues, which have since become an integral part of London’s architectural fabric, to the temporary bridges, the lighting design and the re-imagining of many of the city’s historic locations, the built environment projects for the London 2012 Olympic and Paralympic Games showcased the best in British design.
Regardless of size, experience or specialism, the teams of designers, architects and engineers working, often in collaboration, to deliver the built environment had never faced a project like this before. Delivering world-class venues and parklands in time for summer 2012 was a highly complex challenge in itself. The focus on a future beyond the Games added new complexities and opportunities. With legacy in mind and a vision to deliver the most sustainable Olympics yet, the briefs to designers called for a mixture of temporary and permanent structures, built with as much recyclable content as possible. The responses amazed the Games organisers, industry professionals, athletes and the public alike.
Their pioneering designs have set a new benchmark for a Games build, inspiring the next generation of architects and raising the bar for sustainable construction.
A striking logo and colour palette was central to the London 2012 brand and informed the design grid which all designers worked to. Read about the individual graphic design stories and watch a film which shows how collaboration was vital in creating a seamless visual identity.