Beyond 2012 - an integrated Design Story

Coca-Cola Beatbox
A built environment story

“The concept was inspired by Coca-Cola’s ‘Move to the Beat’ campaign, creating a truly bespoke interactive sound journey and piece of architecture.”

Asif Khan,
Director

Tell us about the early design brief

We won a competition run by the Architectural Foundation to design the Coca-Cola showcasing pavilion at the London 2012 Olympic Games. Our brief asked for a striking landmark for the Olympic Park that offered an extraordinary experience to visitors and to take into consideration the rigid time frame of the Olympic programme.

What inspired your design concept?

Our concept was inspired by Coca-Cola’s ‘Move to the Beat’ campaign, creating a truly bespoke interactive sound journey and piece of architecture that visitors could play like a musical instrument. The proposal fused architecture, sport, music and technology in a multi-sensory experience that captured Coca-Cola’s campaign message to bring young people toward the Olympic movement by bringing together their passion for music and sport.

What challenges did you face along the way?

The Coca-Cola Beatbox required a cross-disciplinary collaboration to ensure that the innovative sound technology was successfully developed and integrated seamlessly within the building façade. We carefully selected a global team of leading engineers, sound programmers and interactive designers, who together had the best knowledge to interpret and deliver the design aspirations of the project.

Did you know…

  • The Beatbox design was the first time in Coca-Cola’s history that the ‘most recognisable brand in the world’ signed-off an Olympic showcase feature without a single Coke logo on it
  • This was a triumph for design, for the Olympic Park and for Coke. 200,000 people visited the pavilion during the Games

What about specific design challenges?

The project was designed to meet the no-landfill policy and green credentials of London 2012 and we achieved this by using unexpected materials that could be reclaimed following the Games and which would create surprise and delight. This helped to ensure that the Coca-Cola Beatbox message continued beyond the Games.

How did it feel to be involved in such an important British project?

The experience has left the team with a strong affinity to the Olympics and its values. Asif Khan is a London-born designer so he was thrilled to take part in his hometown Olympic Games. The Coca-Cola Beatbox was the team’s largest internationally received project to date, and provided the unique opportunity for the young team to contribute and enhance an Olympic landscape.

Agency

Company name
Asif Khan Ltd and Pernilla Ohrstedt

Project
Coca-Cola Beatbox

Website
asif-khan.com
pernilla-ohrstedt.com

Project team

Asif Khan
Director

Pernilla Ohrstedt
Director

Peter Vaughan
Project Architect

Henrietta Griffiths
Designer

Sebastian Klawiter
Designer

In collaboration with:

AKT II Ltd
akt-uk.com/

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