Beyond 2012 - an integrated Design Story

Eames cards
A graphic design story

“Budgets were tight, so we were driven by enthusiasm and resourcefulness.”

Ian Thompson,
Creative Director

Tell us about the early design brief

As time went on and London 2012 grew ever closer, projects got smaller but greater in volume. We received a brief to produce a leaflet to get children locally more involved and engaged in the Games. By this time, we had a bit of a reputation for stretching briefs, so LOCOG always knew it was hardly likely we would come back with a leaflet.

Budgets were tight, so we were driven by enthusiasm and resourcefulness. We took the budget and tried to produce something that could demonstrate the spirit of involvement and be interesting enough in its own right to get the attention of local children.

What inspired your design?

We gathered together a few interesting facts and decided to take direct inspiration from Charles and Ray Eames’ House of Cards in the 50s to produce a little stackable structure that would be full of information, colour and images to get the children inspired to get involved. We made it clear that our idea was inspired by designers from way back so that children could see that you can take old ideas and inject them with new life.

What are you most proud of regarding your work for London 2012?
It was a style-setter for how we can always deliver something better if we throw ourselves into it.

Agency

Company name
Thompson Brand Partners

Project
Eames cards

Website
thompsonbrandpartners.com

Project team

Ian Thompson
Creative Director

More 2012 stories

Olympic Cauldron
Stage One Creative Services Ltd

Olympic Cauldron
Heatherwick Studios

Olympic Medal Design
Ramshaw-Watkins Ltd

Olympic Torch and Relay Artefacts
Paul Raindle

Olympic Mascots
iris Worldwide