Tell us about the early design brief
The brief was to design a typeface to work with the logo.
What inspired your design concept?
We were inspired by the spiky, angled shape of the Olympic logo.
How did it feel to be involved in such a large and important British project?
It felt very exciting, a big opportunity and responsibility.
What challenges did you face along the way?
The challenge was working with the idea of angles, making a linear and graphic typeface that was functional and readable but also dramatic and surprising.
The process, in collaboration with 2012 branding creative director Patrick Cox we explored different ideas and directions before focusing and refining the chosen design.