Beyond 2012 - an integrated Design Story

Olympic medal design

A product design story

“We were inspired by London being the focus and centre of the world!”

David Watkins

Tell us about the early design brief

We were asked to design the London 2012 logo, its diameter, weight, and the production process.

What inspired your design concept?

We were inspired by London being the focus and centre of the world.

What challenges did you face along the way?

A challenge we faced was how to achieve visual ‘punch’ from the very limited amount of relief that could be achieved by the production process.

Agency

Company name
Ramshaw-Watkins Ltd

Project
Olympic Medal Design

Website
ramshaw-watkins.com

Project team

David Watkins
RDI

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