Beyond 2012 - an integrated Design Story

Paralympic Games £5 coin
A product design story

“The Royal Mint doesn’t usually offer a member of the public the chance to design a coin so this once-in-a-lifetime opportunity was just too good to miss!”

Pippa Sanderson

Tell us about the early design brief

Students studying art and design at colleges and universities throughout Britain were invited to enter a competition with The Royal Mint to design two new coins to celebrate the London 2012 Olympic and Paralympic Games.

What inspired your design concept?

Before I started to design the £5 coin, I thought about what the Paralympic Games actually meant to me. From initial pencil sketches and a mind-mapping exercise, I came up with three words: accuracy, manoeuvrability and speed, and this is what I wanted to visually communicate in my design. With the coin being circular, I played around with circles found in the Games and decided on a spoked wheel for manoeuvrability, a target for accuracy and a stopwatch for speed. I then split the design into these elements and added the partial clock face of Big Ben to represent London.

What challenges did you face along the way?

I thoroughly enjoyed the process and complexities of designing the coin. It certainly provided me with a real appreciation of the intricacies of designing for such a small medium.

How did it feel to be involved in such an important British project?

I feel honoured, proud and thrilled to have been involved in London 2012. A home Olympics and Paralympics come round once in a blue moon so it was particularly appealing to be a part of British history. Couple this with the fact that The Royal Mint doesn’t usually offer a member of the public the chance to design a coin, and this once-in-a-lifetime opportunity was just too good to miss!

Agency

Company name
Pippa Sanderson

Project
Design of the Paralympic Games £5 coin for The Royal Mint

Website
pippasanderson.co.uk

Project team

Pippa Sanderson

More 2012 stories

Olympic Cauldron
Heatherwick Studios

Paralympic Games £5 coin
Pippa Sanderson

Olympic Cauldron
Stage One Creative Services Ltd

Paralympic Games medals
Lin Cheung

Retail Stores
rpa: group